THE CLASSIC JUKE JOINT

For the relaunch of the Reebok Classic Leather, we created a juke joint experiential activation and event film in New Orleans. We partnered with the BUKU Project to throw an official festival afterparty - curated by me and the collective. Folks were lined up down the block before doors opened. Packed house with 300+ beautiful people having a good time. Vince Staples headlined a night of dope performances. And everyone got free shoes at the end. Locals said we created an experience that felt authentic to the city and the people.

Agency: 160over90

Role: Creative Director

Partner: Jeriel Allison (Copy)